Synthesia in 2026 covering the drag-and-drop interface and custom branding is the honest picture of who it is actually for

The user-friendly drag-and-drop interface with extensive customisation options for backgrounds, branding and media libraries is the production accessibility that makes Synthesia specifically valuable for organisations that need regular professional video without video production expertise in-house.

Transforming documents into videos, creating training materials and producing product demonstrations are the primary use cases, all categories where the content exists in written form and needs to be converted to video format efficiently rather than produced from scratch.

The AI avatars covering diverse global representation being highlighted is the inclusivity consideration that matters for global organisations producing training or communications content for diverse employee or customer audiences.

The integration with tools like PowerPoint and Canva being available changes the workflow for teams already producing content in those environments. A Synthesia workflow that starts from an existing PowerPoint deck rather than from a blank canvas is a faster path to finished video for teams with established content production processes.

For L&D and communications teams: what is the typical turnaround time for producing a five-minute training video currently and how does the Synthesia workflow compare?