Is the AI Automation Agency Model Still Worth Starting?
Liam Ottley recently reflected on three years of the AI automation agency model and argued that the opportunity is evolving rather than disappearing.
**The original model**
Early agencies sold relatively simple automations and chatbot systems. These services were valuable while implementation knowledge was scarce.
**What changed?**
Templates, AI coding tools, and better platforms have reduced the technical barrier. Agencies increasingly need to provide custom software, internal tools, integration, and ongoing strategic support.
**Community question**
**Is the AI automation agency still a realistic opportunity for a beginner, or has the required skill level moved too far beyond simple no-code delivery?**
*This is independent WhatAI editorial coverage. Liam Ottley has not endorsed or sponsored this post. Business outcomes vary.*