How AI Is Actually Transforming Communications & PR, Must-Watch Interview from Inside a Top Agency

I came across this excellent new interview that really puts a lot of those questions into real-world practice.

**Video:**\

**How AI Is Transforming The Communications Industry: Lessons From Inside The Agency**\

Bernard Marr in conversation with Ephraim Cohen (Global Head of Data & Digital at FleischmanHillard)

**Length:** \~57 minutes\

This isn’t another hyped video...it’s a dive into how one of the world’s biggest communications agencies is actually using AI every day (not just experimenting). They cover exactly the kind of practical stuff we’ve been talking about:

- How AI is changing campaign planning from audience insights all the way to execution

- The rise of **synthetic audiences** and AI-powered simulations for reputation & crisis management

- Why hands-on AI fluency matters more than having a few “AI experts” in the corner

- How to use generative AI to boost creativity instead of ending up with generic content

- What media fragmentation + AI means for brand trust

- How comms teams can actually prepare for the next wave of disruption

It’s packed with real examples and honest lessons from someone operating at the highest level. Perfect if you’re in marketing, PR, corporate communications, or just trying to understand how AI is moving from “cool demo” to everyday workflow.

I am interested in how others think AI is influencing the communication industries.