Hex AI combining live code notebooks, drag-and-drop dashboards and AI query assistance is the analytics platform comparison worth making
Hex's core functionality combining code notebooks with dashboard building for Python and SQL users is the technical analyst tool. The AI assistant handling query writing, visual generation and exploratory suggestions sits on top of that technical foundation.
Obviously.ai's no-code predictive modelling sits in a different category: accessible to business analysts without Python or SQL backgrounds rather than to technical data scientists who already know how to write the queries. The two tools are not competing for the same user.
The review being honest about Hex being primarily for Python and SQL users rather than for non-technical analysts is the audience specification that makes the comparison useful. If your team has technical analysts, Hex is relevant. If you need non-technical business users to run their own predictive models, Obviously.ai addresses that gap.
The AI writing queries and suggestions being integrated into a notebook environment is the technical analyst productivity tool. The no-code prediction being the business analyst productivity tool. Understanding which capability your team needs is the evaluation question.
What is the technical skill distribution in your data team and does it include non-technical business analysts who need to run predictions without writing code?