About Delve AI
Delve.ai is a platform that assists in market research and marketing activities by accepting data inputs and producing personas along with related insights. The system forms profiles that include segments for different audience types, incorporating details from connected sources. It supports tasks such as simulating research interactions, mapping user journeys across stages, analyzing social network audiences, providing recommendations for marketing channels, and enabling queries through persona representations. Additional functions allow users to combine data for profile creation, run automated studies on specific groups, and access outputs in collaborative formats, all while operating through a web-based interface.
The AI in BI landscape by 2026 is not what the AI kills dashboards narrative suggests
There is a video https://www.youtube.com/watch?v=w2SZ0Sh21g4 arguing that AI is not killing Business Intelligence and the argument is worth engaging with seriously because it is more nuanced than eith...
Delve raised $32 million Series A and the compliance automation case they made for it is compelling
Compliance automation is not a glamorous AI application but the funding announcement video https://www.youtube.com/watch?v=vcDaOsh_mF0 makes the business case clearly enough to understand why Insight ...
This presentation on AI in BI using the self-driving car analogy is the clearest framework I have found
Maxime Beauchemin's presentation https://www.youtube.com/watch?v=xLsxKlvBCa8 is the most useful framing I have found for thinking about where AI belongs in a BI stack versus where it falls short. High...
Delve AI calculates Intercoder Reliability automatically and that alone is worth it for qualitative research teams
If you do qualitative research with more than one coder you know how much of the process is managing the human coordination problem. How do you make sure different team members are applying codes cons...
Tried Delve... it looks cool, but how do you turn personas into actions?
I played with Delve.ai and the personas look polished… but I’m stuck on the practical part. **For people who use it seriously:** What do you do after you generate personas? Do you translate them into ...
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