AIVA's Lyra roadmap promises longer personalized music, but it remains a private beta
Lyra, Influence, OmniCodec, and ORAQL show where AIVA is heading, while buyers should judge today's subscription using the current 250-style editor, export limits, and licence tiers.
By WhatAI Editorial Team ·
AIVA's most important public product direction is Lyra, an instrumental foundation model designed for personalized music generation. The announcement describes a newer technical stack built around Lyra, the OmniCodec audio codec, the ORAQL quality model, and a reference-guided variant called Influence. This is more than a cosmetic update to the existing style picker, but users need to understand its status: AIVA's own page still invites people to register for a private beta. WhatAI therefore treats Lyra as an announced and testable roadmap for selected users, not as a generally available replacement for every feature in the current subscription.
AIVA says Lyra accepts natural-language prompts and can be conditioned to create complete instrumental compositions from 30 seconds to 10 minutes. That maximum is materially longer than the public individual plans, which currently advertise tracks up to three minutes on Free, five minutes on Standard, and five minutes and thirty seconds on Pro. The distinction matters. A ten-minute Lyra capability described in a research and beta announcement does not automatically raise the duration limit of the existing product or the number of tracks a subscriber may download.
The supporting technology is also notable. AIVA says OmniCodec compresses musical audio efficiently while preserving reconstruction quality and producing tokens that are easier for a language model to learn. Lyra then uses a customized transformer with multi-stage modelling and parallel token processing. AIVA reports that Lyra was trained with 44,000 GPU hours at an estimated compute cost of about $110,000. Those figures help explain the engineering approach, but they remain company disclosures rather than independently audited performance evidence.
ORAQL addresses a different problem: how to rank music when quality is subjective. AIVA reports a correlation of 0.78 between ORAQL predictions and human preference scores on its internal benchmarks. The company says it uses ORAQL as a reward model and to choose stronger samples from a batch, and claims that doubling inference-time compute doubles the likelihood that a listener will like the selected result. WhatAI treats those as vendor-reported internal findings. They are a reason to test Lyra carefully, not proof that one model will produce the best music for every listener, genre, brief, or production standard.
Influence may be the most practical part of the roadmap. It is designed to accept a reference audio file and generate a different instrumental composition sharing core musical characteristics. AIVA claims that its system outperforms open and closed alternatives on personalization, originality, quality, and faithfulness to the source intent. Again, that is AIVA's own assessment. More importantly for buyers, the current End User License Agreement already gives AIVA a perpetual, worldwide, commercial, transferable training licence over audio or MIDI uploaded through its influence feature. Only upload material you own or are clearly authorized to provide.
AIVA is also explicit about what it is not prioritizing. The company says generated vocals can make an impressive demonstration, but its focus is on tools that assist artists. Proposed derivative models include an arrangement assistant that could build a song stem by stem from a melody, another stem, text, or audio references. AIVA also discusses temp-track collaboration between composers and clients, plus music education. These are sensible extensions of its composition-first identity, but the arrangement assistant is described as future work rather than a finished public feature.
WhatAI's take: Lyra makes AIVA more strategically interesting, especially for instrumental creators who value long-form generation, reference guidance, composition learning, and eventual arrangement assistance. It does not remove the need to evaluate today's public product on today's terms. Before paying, test the existing editor with a real brief, export the formats your workflow requires, compare MIDI usefulness with the final audio, and choose the licence based on the destination of the music. Recheck whether Lyra has left private beta, whether its duration and download rules match the public plans, and whether its output receives the same copyright treatment. Until AIVA publishes that bridge clearly, the current pricing page and End User License Agreement remain the safest basis for the buying decision.
AIVA generates instrumental music in more than 250 styles, supports custom style models and audio or MIDI influences, lets users edit generated tracks, and exports MP3, MIDI, WAV, and other formats according to plan. It is designed around composition and soundtrack workflows rather than lyric-led vocal song generation.
Which AIVA Plan Gives You the Rights Your Project Needs?
Free is for attributed, non-commercial use. Standard permits monetization only on YouTube, Twitch, TikTok, and Instagram while AIVA retains copyright. Pro assigns full copyright in downloaded compositions to the user and supports unrestricted monetization under the agreement. Choose the licence before judging the generation limit or export format.
Discuss AIVA
AIVA results vary with the selected style, custom model, influence file, duration, instrumentation, editing choices, export format, and licence.
Join the discussion below and share the brief, plan, styles tested, reference rights, number of generations, edits, export path, final use, and licence you reviewed. Community evidence can show when AIVA's editable composition workflow is more useful than a vocal song generator or a simpler background-music service.
About AIVA
AIVA, short for Artificial Intelligence Virtual Artist, is an AI music composition platform for generating and refining original instrumental music. Users can choose from more than 250 styles, create custom style models, guide a composition with an audio or MIDI influence, edit generated tracks, and export music under plan-specific limits. Its clearest advantage over one-click song generators is the combination of composition guidance, MIDI export, editing, and a Pro licence that assigns full copyright in downloaded compositions to the user. The buying decision is heavily shaped by licensing. Free music is non-commercial, requires AIVA credit, and remains owned by AIVA. Standard permits monetization only on YouTube, Twitch, TikTok, and Instagram, while AIVA retains copyright. Pro supports unrestricted monetization and full copyright assignment, subject to the End User License Agreement and prohibited-use rules. AIVA is best suited to soundtrack ideation, background music, film and game scoring drafts, instrumental composition, and creators who want material they can continue shaping. Its newer Lyra foundation model, Influence system, OmniCodec, and ORAQL quality model point toward natural-language music generation from 30 seconds to 10 minutes, reference-guided personalization, and future arrangement assistance, but AIVA still presents that system as a private beta. Those roadmap capabilities should not be confused with the generally available product.
Use Cases
Key Features
- ✓ AI-generated music in more than 250 styles
- ✓ Instrumental composition for beginners and experienced music creators
- ✓ Preset style selection
- ✓ Custom style model creation
- ✓ Audio influence uploads
- ✓ MIDI influence uploads
- ✓ Generation informed by the emotional qualities of a permitted reference
- ✓ Editing of generated tracks
- ✓ MP3 export on Free, Standard, and Pro
- ✓ MIDI export on Free, Standard, and Pro
- ✓ High-quality WAV export on Pro
- ✓ Additional export formats on Pro
- ✓ Up to three-minute tracks on Free
- ✓ Up to five-minute tracks on Standard
- ✓ Up to five-minute and thirty-second tracks on Pro
- ✓ Three downloads per month on Free
- ✓ Fifteen downloads per month on Standard
- ✓ Three hundred downloads per month on Pro
- ✓ Non-commercial licence on Free
- ✓ Limited social-platform monetization on Standard
- ✓ Full copyright assignment and unrestricted monetization on Pro
- ✓ No attribution requirement on Standard and Pro
- ✓ Browser-based creator dashboard
- ✓ Desktop applications for macOS, Windows, and Linux
- ✓ Student and school discounts by request
- ✓ Custom enterprise arrangements
- ✓ Separate negotiated API agreements for approved high-volume use cases
- ✓ Lyra instrumental foundation model announced for private beta
- ✓ Lyra natural-language prompting for announced 30-second to 10-minute generation
- ✓ Influence reference-guided Lyra variant announced for private beta
- ✓ ORAQL music quality model used in AIVA's announced research stack
- ✓ OmniCodec neural music codec used in AIVA's announced research stack
Pricing
Free, Forever
€0
- • No credit card required
- • AIVA owns copyright in downloaded compositions
- • Non-commercial use only
- • AIVA attribution required
- • Three downloads per month
- • Tracks up to three minutes
- • MP3 and MIDI downloads
Standard Annually
€11 per month plus VAT, billed annually
- • AIVA owns copyright in downloaded compositions
- • Limited commercial monetization on YouTube, Twitch, TikTok, and Instagram
- • No AIVA attribution required
- • Fifteen downloads per month
- • Tracks up to five minutes
- • MP3 and MIDI downloads
- • The End User License Agreement also identifies a Standard Monthly plan, so verify the live monthly checkout price before subscribing
Pro Annually
€33 per month plus VAT, billed annually
- • Full copyright assigned to the user for downloaded compositions
- • Unrestricted monetization under the plan licence
- • No AIVA attribution required
- • Three hundred downloads per month
- • Tracks up to five minutes and thirty seconds
- • All available download formats
- • High-quality WAV export
- • The End User License Agreement also identifies a Pro Monthly plan, so verify the live monthly checkout price before subscribing
Students, Schools, and Enterprise
Custom
- • Student and school discounts are available by contacting AIVA
- • Enterprise terms are negotiated for eligible organizations
- • AIVA defines plan eligibility through employee and revenue thresholds in its End User License Agreement
- • High-volume generation and API integrations require a separate agreement
- • Verify download volume, permitted distribution, ownership, support, automation, and data terms in writing
Pricing varies by plan and region — see current pricing.
Plan features change — last updated: 2026-07-29.
Details
Tags
AIVA — Frequently Asked Questions
What is AIVA?
AIVA is an AI music composition platform. It generates instrumental music in more than 250 styles, supports custom style models and audio or MIDI influences, provides track editing, and offers plan-specific MP3, MIDI, WAV, and other exports.
Is AIVA free?
Yes. Free accounts can download three compositions per month, each up to three minutes, in MP3 and MIDI formats. AIVA owns the copyright, the user must credit AIVA, and the compositions cannot be monetized.
How much does AIVA cost?
The current public annual pricing is €11 per month plus VAT for Standard and €33 per month plus VAT for Pro, both billed annually. The agreement also identifies monthly Standard and Pro plans, but the public page captured by WhatAI displays annual pricing. Verify the live monthly checkout total, currency, VAT, and renewal terms.
Can I monetize AIVA music?
It depends on the plan. Free does not permit monetization. Standard permits monetization only on YouTube, Twitch, TikTok, and Instagram. Pro permits unrestricted monetization under the plan licence and assigns full copyright in downloaded compositions to the user.
Who owns music made with AIVA?
AIVA owns compositions downloaded under Free and Standard. Pro assigns full copyright in downloaded MIDI or audio compositions to the user. Users should still review the complete agreement, prohibited uses, account eligibility, and termination terms before relying on a composition for a valuable commercial project.
Does AIVA generate vocals and lyrics?
AIVA's current public positioning focuses on music composition, soundtracks, styles, influences, editing, and instrumental output. Its Lyra announcement explicitly describes that newer model as instrumental-only. Choose Suno or another vocal-focused service when sung lyrics are the main deliverable.
Can AIVA export MIDI and WAV?
Free and Standard include MP3 and MIDI downloads. Pro adds high-quality WAV and all available download formats. The number and duration of downloadable compositions also change by plan.
What is AIVA Upload Influence?
Upload Influence lets a user provide an audio or MIDI composition so AIVA can generate a new composition sharing some emotional qualities. The user must hold the necessary rights and grants AIVA a worldwide, non-exclusive, commercial, transferable licence to train its AI systems on the uploaded influence in perpetuity.
What is AIVA Lyra?
Lyra is AIVA's announced instrumental foundation model. AIVA says it supports natural-language prompting and can be conditioned for complete compositions from 30 seconds to 10 minutes. The accompanying Influence variant uses reference audio, but the official announcement still presents the system as a private beta.
Does AIVA have an API?
AIVA does not publish a self-serve public API. Its agreement prohibits unauthorized private API calls and says approved API access, high-volume composition, and automated pipelines require a separately negotiated licensing agreement.
What devices support AIVA?
AIVA provides a browser-based creator experience and desktop downloads for macOS, Windows, and Linux. WhatAI did not verify an official AIVA mobile app and warns against confusing unrelated mobile apps using similar names with AIVA Technologies.
Can a team share one AIVA account?
No. The End User License Agreement says individual accounts are intended for their owners exclusively and cannot be shared by multiple individuals. Eligible organizations should discuss an enterprise arrangement with AIVA.
Can I get a refund from AIVA?
AIVA's agreement says refunds are available only if the customer has not used any premium feature. Using a premium feature waives the withdrawal right, and AIVA says it does not refund users who forget to cancel or disable auto-renewal.
Does AIVA have an affiliate program?
WhatAI did not verify a public official AIVA affiliate program. Use the direct product link unless AIVA publishes a formal program with confirmed terms, tracking, eligibility, and disclosure requirements.
Sources & References
- Official AIVA website (verified July 29, 2026: more than 250 styles, custom style models, audio and MIDI influences, editing, exports, and public pricing) ↗
- Official AIVA pricing page (verified July 29, 2026: Free, Standard Annual, Pro Annual, download limits, duration limits, formats, monetization, and ownership) ↗
- Official AIVA End User License Agreement (verified July 29, 2026: plan eligibility, licences, copyright, upload influence, API, automation, volume limits, prohibited uses, termination, tax, and refunds) ↗
- Official AIVA Privacy Policy (verified July 29, 2026: device and order data, Stripe, analytics, retention, European rights, and contact information) ↗
- Official AIVA desktop download page (verified July 29, 2026: macOS, Windows, and Linux applications) ↗
- Official AIVA creator dashboard (verified July 29, 2026: authenticated creator workspace) ↗
- Official Introducing Lyra article (verified July 29, 2026: OmniCodec, Lyra, ORAQL, Influence, instrumental focus, announced 30-second to 10-minute generation, future arrangement tools, and private beta) ↗
- Official AIVA creations gallery (verified July 29, 2026: examples of music generated by AIVA and arranged by people) ↗
- Official AIVA company page (verified July 29, 2026: mission, founders, music and research team, and organizational background) ↗
- Official AIVA community page (verified July 29, 2026: official community access route) ↗
- Official AIVA status page (verified July 29, 2026: website and music engine service monitoring) ↗
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