Firefly now does text-to-video and the camera controls are actually useful

The first and last frame customisation being a significant directorial tool is worth expanding on for anyone thinking about practical video production use. Being able to specify exactly where a scene starts and ends visually is how you string together coherent multi-shot sequences rather than getting a single continuous clip. If shot A ends with a character in a specific position, setting that position as the first frame of shot B creates continuity that would otherwise be luck dependent. That w...

The honest assessment of current limitations you mentioned is the part that most Adobe-adjacent content gets soft-pedals. What specifically does Firefly video struggle with right now compared to Runway or Pika? Understanding the specific failure cases rather than just "limitations exist" helps you decide which tool to reach for on which type of job. Honest capability mapping across tools is more useful than ranking them as if one is universally better.

The Creative Cloud integration advantage for video specifically is more significant than for image generation because video projects live inside Premiere timelines. Being able to generate and refine video clips inside the Adobe ecosystem and bring them directly into a Premiere project without format conversion or quality loss is a workflow advantage that standalone video generators cannot replicate. For any production workflow already centred on Premiere, the integration removes friction that ac...