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HockeyStack is a paid B2B go-to-market analytics and revenue intelligence platform for marketing, sales, revenue operations, and enterprise leadership teams. It connects website behaviour, CRM records, marketing automation, ad platforms, data warehouses, product signals, calls, intent data, and other revenue sources into Atlas, its unified data foundation. Teams can then analyse buyer journeys, compare attribution models, estimate conversion lift, build reports and dashboards, score accounts, map stakeholders, research companies, and automate actions into connected systems. Its AI layer includes Odin, a natural-language marketing analyst that queries governed HockeyStack data, creates visual analysis, recommends next steps, and supports scheduled email analyses. Account Intelligence uses first-party and third-party signals for explainable scoring, account plans, stakeholder maps, and workflow automation. Newer Revenue Agents and agent contracts add prospecting, deal support, task generation, enrichment, structured outputs, and writeback routes, but some agent documentation still labels Sales Agents as limited access. Blueprints, launched in May 2026, analyses closed-won journeys to identify repeatable engagement patterns and the accounts closest to those patterns. HockeyStack is not a lightweight web analytics tool or a replacement CRM. The public platform is sales-led and usually requires a CRM, ad platform, website tracking, data mapping, governance, and internal ownership. The main pricing page is quote-based. An official limited SMB pilot advertises $4,500 per quarter, equivalent to $1,500 per month, with a 30-day opt-out and self-managed implementation. Enterprise pricing, agent credit allowances, enhanced fingerprinting, custom integrations, implementation work, and data-warehouse services can be separately negotiated or metered. Attribution, lift, predictive scoring, Blueprints, and AI recommendations remain dependent on data quality, definitions, consent, model assumptions, and human review.

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